Test + Analyze + Optimize = Winners

Published: Thu, 01/31/19

Hello,

I am one of the WORST at keeping up with my affiliate marketing campaigns. It's something I recognize as an issue, but I really just end up forgetting about them or have other things come up.

I'm always running in 30 different directions, so it's easy to forget to retrace my steps sometimes.

Anyway, that's exactly what happened this month. I was running some Zeropark campaigns for this follow along and got distracted and forgot to go back and see how things were going.

Until yesterday!

Well, after spending about 45 minutes going through the data from those campaigns in my Voluum account, I found some converting sources/targets and tried to optimize my campaigns for them. Up to this point, this is what those campaign results looked like...

Enlarge the screenshot

I created a thread in affLIFT with that screenshot and some others saying it was my goal to turn my results around and get profitable.

Well, I did just that...within a few hours. Here is a screenshot I posted in the thread mentioned above after my campaigns started profiting from the optimizations I made...

Enlarge this screenshot

This improvement seems crazy, but it's actually fairly easy to explain.

The campaigns I had run throughout the month had some winners hidden in them. They were all ROI negative, but I had plenty of conversions and data to sort through.

As I was analyzing my campaigns, I realized that there was a set of sources that were converting for a particular offer in a particular vertical.

I setup 5 new offers in Voluum to split test against the original offer and focused on just the sources that were converting.

Sure enough, 2 of the offers outperformed the original offer by over 100%. On top of that, because I am only focused on a few sources, I am not wasting my daily budget on sources that don't seem to convert for this particular vertical.

It's not rocket science, but it takes time. Collect your data, optimize (you don't have to wait all month like I did), and test some more!

I am not sure if this campaign will be a long term winner, but for now, it's performing well and I should be able to maintain a positive ROI for awhile :)

Of course, you can follow my progress on affLIFT.

Thanks,

Luke